The expert:inside paradox
Why facts alone do not bring about change “Far too often we sit in a meeting, listen to a specialist lecture or read papers and actually think about something completely different! And yet far too many experts communicate in such a way that they have exactly...
From Knowledge to Impact
Why your story is more important than ever before “The best expert wins.” It would be nice. You know the drill: three absolute experts pitch their projects. They all have watertight data. All show impressive analyses. All of them are right. But only one...Nothing matters if no one cares
Storytelling for experts: from facts to lasting impact
