{"id":2949,"date":"2023-02-22T19:19:10","date_gmt":"2023-02-22T18:19:10","guid":{"rendered":"https:\/\/anna-momber.com\/how-do-really-good-new-ideas-come-about\/"},"modified":"2024-07-27T16:04:41","modified_gmt":"2024-07-27T14:04:41","slug":"how-do-really-good-new-ideas-come-about","status":"publish","type":"post","link":"https:\/\/anna-momber.com\/en\/how-do-really-good-new-ideas-come-about\/","title":{"rendered":"How do really good new ideas come about?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>How you come up with good, new ideas &#8211; the role of the brain and creative methods<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">In this video I tell you how new ideas arise in our brain and what role our thought processes play in this. Learn how the balance between inhibition and excitation in the brain is crucial for creative thinking. The content is not only scientifically sound, but above all practically applicable. You will learn how to switch off your inner critic and create a relaxed thinking environment &#8211; you will learn how new ideas arise.<\/p>\n\n<h3 class=\"wp-block-heading\">Find out what you can do to create new ideas in your head<\/h3>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> \n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSBoY2ItZmV0Y2gtaW1hZ2UtZnJvbT0iaHR0cHM6Ly95b3V0dS5iZS8tUGNMWHRSaDhWWT9zaT1yblo3RXd6cVpMcmRhUzczIiB0aXRsZT0iV2llIGtvbW1lIGljaCBhdWYgd2lya2xpY2ggZ3V0ZSBuZXVlIElkZWVuPyIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjA4IiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkLy1QY0xYdFJoOFZZP2ZlYXR1cmU9b2VtYmVkIiAgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n <\/div><\/figure>\n\n<h3 class=\"wp-block-heading\">Our brain is an amazing organ and when developing new ideas it needs 2 things<\/h3>\n\n<p class=\"wp-block-paragraph\">When we set out to think about new ideas, our brain switches into thinking mode. This is a necessary function to focus our thoughts and concentrate on the task in front of us. However, it is important to recognize that this focus can tend to lead us down well-trodden paths of thought, causing us to repeat the same ideas in variations.<\/p>\n\n<p class=\"wp-block-paragraph\">This phenomenon occurs because our brain inhibits certain areas in order to fulfill the desired task. These inhibitions are important in order to avoid distractions and to concentrate on the task at hand. However, this can lead to us being trapped in a thought loop and having difficulty developing innovative ideas.<\/p>\n\n<p class=\"wp-block-paragraph\">A certain level of excitement is required to promote new ideas. This arousal can be triggered by various stimulated sources and serves to overcome the inhibitions in our brain. However, if we experience too much excitement, we can fall into a state of panic that actually inhibits creative thinking. It is therefore important to find a balance between inhibition and excitement.<\/p>\n\n<h3 class=\"wp-block-heading\">Finding the balance so that new ideas can emerge<\/h3>\n\n<p class=\"wp-block-paragraph\">It is also crucial to recognize that the ideal balance is very individual and can vary from person to person. Some people find their most creative moments when they are relaxed, be it on a walk, in the shower or shopping. Others, on the other hand, are better able to generate ideas within a structured framework.<\/p>\n\n<p class=\"wp-block-paragraph\">In order to develop ideas in a group, it can be helpful to set a clear framework. This framework gives the participants a clear task and limits the thought process to a specific topic. It is also important to quiet the inner critic in order to enable free and open thinking.<\/p>\n\n<p class=\"wp-block-paragraph\">Creative methods, such as writing jokes, can also be used to encourage the creative process. By allowing yourself to generate ten ideas without the pressure of brilliance, you can overcome inhibitions and stimulate the flow of ideas. The ideas can later be evaluated and selected, which can trigger relaxation in your own brain.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, adding tension and friction to the thought process can help foster innovative ideas. The creative spark can be ignited by introducing unexpected contexts or perspectives.<\/p>\n\n<p class=\"wp-block-paragraph\">Finally, it is important to limit the creative process in terms of time in order to focus the conversation on the essentials. With a clear task, a free way of thinking and a balance between inhibition and excitement, we can develop new ideas more effectively and unleash our creativity.<\/p>\n\n<p class=\"wp-block-paragraph\">The video not only offers exciting insights into how the brain works, but above all provides practical tips and exercises that can help anyone to think more creatively and generate new ideas.<\/p>\n\n<p class=\"wp-block-paragraph\">#creativity #writing #ideas #brain  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you come up with good, new ideas &#8211; the role of the brain and creative methods In this video I tell you how new ideas arise in our brain and what role our thought processes play in this. Learn how the balance between inhibition and excitation in the brain is crucial for creative thinking. 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